We believe shipping software should be fearless
Founded by engineers who were tired of deployment anxiety, FeatureFlag exists to give teams complete control over their releases.
Our Story
In 2019, our founders were building products at fast-moving startups. Every deployment felt like Russian roulette—would it work? Would it break something? Would customers complain?
They realized the problem wasn't the code—it was the all-or-nothing nature of deployments. What if you could separate deployment from release? What if you could test features with real users before going all-in?
That's when FeatureFlag was born. Today, we help over 5,000 engineering teams ship features with confidence, run experiments, and sleep soundly knowing they can roll back any feature instantly.
What drives us
Ship Fast, Ship Safe
Speed and safety aren't opposites. With the right tools, you can have both. That's our north star.
Trust Through Transparency
We publish our uptime, share our roadmap, and communicate openly about incidents. No surprises.
Developer-First
Every feature we build starts with "will developers love this?" Great DX isn't optional—it's essential.
Reliability is Non-Negotiable
When your feature flags go down, your features go down. We maintain 99.99% uptime because anything less is unacceptable.
Meet our team
Engineers and operators who've built and scaled products at the world's best tech companies.
James Chen
Co-Founder & CEO
Previously Staff Engineer at Stripe
Sarah Rodriguez
Co-Founder & CTO
Previously Principal Engineer at Netflix
Michael Kim
VP of Engineering
Previously Engineering Lead at Datadog
Emily Park
VP of Product
Previously Product Lead at Figma
Our investors
We're proud to be backed by investors who understand developer tools.
Join our team
We're hiring engineers, designers, and operators who want to build the future of software delivery.