LEGAL
Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your information.
Last updated: January 1, 2024
1. Information We Collect
At The Grand Beverly Hills, we collect information to provide you with exceptional service and personalized experiences. The types of information we may collect include:
Personal Information
- Name, email address, phone number, and mailing address
- Payment information (credit card details, billing address)
- Government-issued identification for check-in purposes
- Date of birth and nationality (when required by law)
- Emergency contact information
Reservation Information
- Accommodation preferences and special requests
- Dining reservations and dietary requirements
- Spa appointments and treatment preferences
- Event and meeting requirements
Automatically Collected Information
- IP address and device information
- Browser type and operating system
- Pages visited and time spent on our website
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your information for the following purposes:
- Reservations and Services: To process bookings, manage your stay, and provide requested services
- Communication: To send confirmation emails, important updates, and respond to your inquiries
- Personalization: To customize your experience and remember your preferences for future visits
- Marketing: To send promotional offers and newsletters (with your consent)
- Legal Compliance: To comply with applicable laws and regulations
- Security: To protect our guests, staff, and property
3. Information Sharing
We do not sell your personal information. We may share your information with:
- Service Providers: Third parties who help us operate our hotel (payment processors, IT services, marketing platforms)
- Legal Authorities: When required by law or to protect our rights and safety
- Business Partners: With your consent, for joint promotions or services
- Affiliates: Other properties in our portfolio to enhance your experience
4. Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption of sensitive data in transit and at rest
- Secure server infrastructure with firewall protection
- Regular security audits and vulnerability assessments
- Employee training on data protection practices
- Access controls limiting data access to authorized personnel
5. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Deliver personalized content and advertisements
- Improve our website functionality
You can control cookies through your browser settings. Disabling cookies may affect some website features.
6. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-out: Unsubscribe from marketing communications
- Portability: Receive your data in a portable format
- Restriction: Limit how we use your information
To exercise these rights, please contact us at privacy@thegrand.com.
7. California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights, including the right to know what personal information we collect and the right to opt out of the sale of your information (we do not sell personal information).
8. International Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this policy.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally:
- Guest records: 7 years after your last stay
- Marketing preferences: Until you opt out
- Website analytics: 26 months
10. Children's Privacy
Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email. Your continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
The Grand Beverly Hills
Privacy Officer
9876 Wilshire Boulevard
Beverly Hills, CA 90210
Email: privacy@thegrand.com
Phone: +1 (310) 555-0100